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Tuesday, July 19, 2011

How to Write to Inform

Informative writing means giving facts to your intended audience in a clear and accurate manner. When introducing a topic, write about it in an understandable and lively way to keep your readers attention. When writing, make sure you are using the correct vocabulary and sentence types for your specific audience. It is important that you include facts and statistic which are varied and reliable. You will also need to use a youth sociolect if you are writing for teenagers or Standard English for an adult audience.
When you begin your writing to inform piece begin with a clear overview of your chosen topic and then take each fact and look at them in logical concise order. A good way to do this is to imagine that you are responding to your audiences' questions. Use the 5w +h rule. Who, what, why, when, where and how.
When writing to inform, it is important that your writing is not biased. Having a balanced opinion allows the reader to see both sides and make their own opinion on the subject matter. If your writing is not balanced it is a far more persuasive text as you are pushing your reader towards a certain opinion. When writing you need to be aware of your audience's age, background, level of understanding and education.
Your writing needs to be confident in tone so that your reader believes and trusts what they read. Leaflets use a logo, company name and authorial tone to create a sense of trust between the reader and text producer.
When giving information, imagine that you are responding to your target audience's question. Use the 5w +h rule. Who, what, why, when, where and how.
When writing to inform, you must always use straight forward language to convey the most important information. This means you should use simple sentence construction. Shorter sentences are clearer, but it is important to vary your sentence construction to keep the reader interested. Well structured paragraphs will help your reader to progress through information with ease. Using discourse markers will make your ideas more fluent. Words such as 'therefore' and 'secondly' add to the ease of your writing.
When giving your intended audience more information, you can use your own experience, knowledge and observations to give anecdotes about your subject matter. This will make your writing more exciting and will illuminate your point very clearly.
If it appropriate to your genre, use presentational devices such as headings, subheading, bulleted lists and diagrams which will make your writing more interesting.
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